About Us


Will "WilldaBeast" Adams found a love for dance and a young age and through his unique style of movement, was able to build an incredible career which has allowed him to choreograph for some of the world’s most recognized artists.

 Originally from Indiana, Will moved to Los Angeles to elevate his dance career. In the years that followed, Will has since danced for artists such as Madonna, Usher, The Black Eyed Peas, Jason Derulo and many others. He has also appeared on television in numerous shows including Shake It Up, Glee and America's Best Dance Crew (ABDC) Season 6.

 In 2013, Willdabeast created the dance company ImmaBEAST and dropped the first official video "Dope". Since then, ImmaBEAST has become one of the leading Dance brands in the world and influences the Global Hip-Hop community greatly. In just a couple of years, Will has amassed well over 1.6M subscribers and over 400M views on his YouTube channel.

2016 marks the official launch of ‘The BEAST Network’. A one of a kind digital media network, designed by Will and his team, that showcases dance and lifestyle content to the world in a way never before seen.