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About Us


Will "WilldaBeast" Adams found a love for dance and a young age and through his unique style of movement, was able to build an incredible career which has allowed him to choreograph for some of the world’s most recognized artists.

In 2013, Willdabeast created the dance company ImmaBEAST and dropped the first official video "Dope". Since then, ImmaBEAST has become one of the leading Dance brands in the world and influences the Global Hip-Hop community greatly. In just a couple of years, Will has amassed well over 2M subscribers and over 400M views on his YouTube channel.

Willdabeast and his other half/IMMA Apparel designer Janelle Ginestra have put together an apparel line that is both functional and fashion forward. ImmaBEAST Apparel embodies everything that immaBEAST is about and continues to make apparel that empowers others to feel like a BEAST in life! 

We appreciate your support and thank you for coming with us on this journey!